Lume at Adobe Summit

This week I am attending Adobe Summit, a digital marketing conference focused on bringing together experts, practitioners and businesses, through a wide arrange of seminars and workshops in London (Wednesday 24 and Thursday 25 April).

The content at Summit has been divided into seven tracks including digital analytics, web experience management, digital advertising, targeting and optimisation, social marketing, marketing innovations and tech labs. There are many interesting sessions and we will be reporting back from the field.

To keep up with Summit, you can follow @AdobeSummit and the #AdobeSummit hashtag. Of course you should also follow our live tweeting from @lumelabs and from @lindauruchurtu if you are interested on my personal take on the whole thing. I will be posting some useful links and impressions of the event here on the Lume blog. In particular, Day 1 seminars on the importance of “social” to businesses might be of interest to many of you, so stay tuned!