We helped the Prix de Lausanne develop and implement a social media strategy designed to showcase the organisation as “The Place” for discovering new dance talent, reinforcing its international message and reputation as a stepping stone for students wishing to develop a solid career with dance companies around the world.
Stepping in 3 months before day 1 of the competition, we created a social media calendar and a content plan for each monthly period. Our engagement involved planning and supporting social media activities from December 2012 to February 2013 within Facebook and Twitter, as well as launching and experimenting with new platforms like Instagram, Pinterest (photo based) and Tumblr (blogging). At the end of the engagement period we delivered a full analytics report.
At the end of the campaign:
- The Prix de Lausanne Facebook page showed a considerable increase in overall Page likes, as well as record-breaking numbers of comments, shares and likes.
- During the peak of activity, the #Prix2013 hashtag trended on Twitter and the Prix de Lausanne main Twitter account (@prixdelausanne) substantively grew its follower base.
- The newly launched Instagram experienced the fastest growth of any of the Prix’s social media channels: over 4,000 followers in less than 2 months.
- The Prix de Lausanne Pinterest and Tumblr channels grew steadily and gathered, in less than 2 months, follower figures comparable to the accounts of other ballet organisations.
Social Media Strategy / Community Management / Content Production / Monitoring and reporting